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Friday, 25 November 2011

Find Nothing's Impossible at www.laurarobinsonblog.com

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Hi all, Thank you so much for reading my blog posts. I've been on blogger for well over a year and have decided it's time to get m...
Sunday, 13 November 2011

What's next....Branded QR Codes?

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I stumbled across an article on Digital Buzz Blog about QR Code Art  and it got me thinking about how far QR codes will transform in the nex...
Saturday, 5 November 2011

Twitter is all you need in Las Vegas!

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I've just returned home from an epic first trip to Las Vegas for Halloween and apart from the lights, glitz, shows, club scene, malls an...
Sunday, 23 October 2011

Two Premieres In One Week...Did I Mention They Were Media Firsts!

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This week has made me feel extremely proud to work in the Paramount Theatrical team at MEC as we planned and implemented two UK media firsts...
Monday, 3 October 2011

Are brands becomming media owners?

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Content creation. It's become a common buzz word in the media and advertising industry. It is also the concept which has helped to give ...
Tuesday, 20 September 2011

#FrostSorrell - It's Frost-Sorrell the TV show!

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Every quarter at MEC the whole UK office gathers for a company meeting usually in a venue near the Southbank or London Bridge area. These qu...
Wednesday, 14 September 2011

Instagram - Visual Joy In An Instant

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Instagram has become one of the most successful photo sharing apps on the iphone. The founders of the app say that 'Instagram came from ...
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Monday, 29 August 2011

Vote by texting and calling...oh and now through Facebook

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As the season of Reality TV kicks off, it comes to no surprise that social media innovator Facebook has partnered with channel Five's Bi...
Saturday, 6 August 2011

If you sniff the line, walk the line #cokeboy

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I thought it was worth sharing the most scandalous media story of the year so far and I'm not referring to the News of The World phone h...
Wednesday, 27 July 2011

Bright Lights Big City

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In the city that never sleeps, the concrete jungle where dreams are made of, flooded in a sea of yellow taxis and in between the hustle of b...
Sunday, 3 July 2011

Virtual Role Playing - Real Life Rewards?

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The online gaming industry dramatically exploded in the mid noughties with the introduction of MMORPGs (Massively multi player online role-p...
Thursday, 23 June 2011

Do it, Be it, MEC:it

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MEC:it 2011 360 people + 36 charities/community projects + Over 2500 hours worth of work + Gala dinner, awards cere...
Sunday, 19 June 2011

The longest jagerbomb line up in grad history...

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As you will see I haven't written a post in a couple of weeks. I also haven't slept, eaten or exercised in a couple of weeks either!...
Monday, 30 May 2011

The Great Outdoors of Advertising

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Special Build 48 Sheet I spent the last official week of the MEC grad rotation learning everything there is to know about the world of ou...
Tuesday, 24 May 2011

Grads of the Round Table

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It's been nearly 9 months since I first started at MEC on the Graduate Rotation scheme. At the end of last week the 'Grad Dads' ...
Tuesday, 10 May 2011

Watch n Tweet - How Twitter Encourages Viewer Engagement

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I have increasingly found myself obsessed with the new trend of tweeting about a TV programme while watching it. There is a definite sense o...
Thursday, 5 May 2011

Broadcast Banter - TV Is Alive & Kicking!

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Having recently moved into the MEC Broadcast department I am familiarising myself with the art of TV planning and buying, turning on my char...
Tuesday, 26 April 2011

The birth of the Idea

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At MEC we pride ourselves on our bespoke strategy planning tool 'Navigtor' and last week I spent two days familiarising myself with ...
Friday, 15 April 2011

How Entrepreneurial is your agency?

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Ad agencies are rethinking what it means to be entrepreneurial and according to an article in the Evening Standard ,  are considering two in...