I thought it was worth sharing the most scandalous media story of the year so far and I'm not referring to the News of The World phone hacking scandal. I 'm talking about the scandalous antics of two media employees who were caught at an AOL summer party participating in drug taking and boob flashing also known as #cokeboy and #titgirl.
The party which was held in Brick Lane on Thursday was hosted by AOL who put on an annual summer party for the media agencies they work with. Apart from an epic DJ set, bacon butty canapes and unlimited bar, the instant fun photo booth became the talking point of the morning after!
When I came into work on Friday I was greeted by an email thread with the subject heading "BUSTED". It turns out the photo booth photos from the AOL party had been circulated online revealing a guy snorting coke off a credit card and a girl flashing her boobs at the camera. These two individuals rapidly became twitter celebrities as their scandalous activity spread like wild fire online. Trending as #cokeboy and #titgirl, the live Twitter stream was certainly entertaining as guests from the party commented and shared their thoughts about the idiocy of #cokeboy. But the scandal doesn't end there. Unfortunately it was confirmed by a number of sources that #cokeboy had in fact been made to walk the line after sniffing a line and was sacked from his job! I do feel sorry for him that his drunken lack of judgment even made it to the news pages of media trade press NMA.
My favourite tweets from the trending scandal are:
"I imagine that, like Kate Moss before him, #cokeboy's career will, after a slight stutter, re-launch and he will go on to greatness #idiot"
"Are there any digital media parties that don't involve scandal anymore? Digital has finally become a 'traditional' channel #cokeboy"
"Someone should have told #Cokeboy PUGS not DRUGS #aoLOLorado"
RIP #cokeboy
This blog has moved to www.laurarobinsonblog.com
Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Saturday, 6 August 2011
Tuesday, 10 May 2011
Watch n Tweet - How Twitter Encourages Viewer Engagement
I have increasingly found myself obsessed with the new trend of tweeting about a TV programme while watching it. There is a definite sense of enjoyment when you interact with fellow tweeters, some of whom you may only share a #tag in common with and the show in which you are tweeting about e.g. #essex.
TV and Twitter have a great connection which provokes greater social interaction. The micro blogging application has had a positive effect on broadcasters as it encourages viewer engagement.
For example I decided not to watch a particular programme and then suddenly it started trending on Twitter. There was a surge of tweets about that particular show which made me eager to watch it. Firstly I was intrigued as to what all the fuss was about and secondly I wanted to be part of the real-time conversation. I find the combination of tweeting whilst watching TV an extremely entertaining activity. The humour of some people's tweets alone keep me fixated upon engaging in both tasks simultaneously. Because of Twitter's rapid and real-time nature it is able to captures people's instant reactions and raw emotions without the filters that you would normally consider when using other types of communication. This therefore provides extremely honest and useful content and feedback for the broadcaster/advertiser.
Twitter turns watchers into instant commentators and participants. Research from Twitter found that when TV shows bring Twitter elements into the broadcast, there’s a direct and immediate increase in engagement on Twitter: Anywhere from two to ten times more Tweets are created while the shows are on air. Broadcast elements could include live tweeting and on-screen hashtags (#) to real-time visualizations of audience attention and the new 360-degree live events.
If I was to predict the future I would say that we will start to see live events/tv shows broadcast in real-time on social network sites so that the viewer can tweet and watch the programme from one platform and device. #predictingthefuture
Follow me on Twitter for more interesting insights and links @LaurRobbo88
This blog has moved to www.laurarobinsonblog.com
TV and Twitter have a great connection which provokes greater social interaction. The micro blogging application has had a positive effect on broadcasters as it encourages viewer engagement.
For example I decided not to watch a particular programme and then suddenly it started trending on Twitter. There was a surge of tweets about that particular show which made me eager to watch it. Firstly I was intrigued as to what all the fuss was about and secondly I wanted to be part of the real-time conversation. I find the combination of tweeting whilst watching TV an extremely entertaining activity. The humour of some people's tweets alone keep me fixated upon engaging in both tasks simultaneously. Because of Twitter's rapid and real-time nature it is able to captures people's instant reactions and raw emotions without the filters that you would normally consider when using other types of communication. This therefore provides extremely honest and useful content and feedback for the broadcaster/advertiser.
Twitter turns watchers into instant commentators and participants. Research from Twitter found that when TV shows bring Twitter elements into the broadcast, there’s a direct and immediate increase in engagement on Twitter: Anywhere from two to ten times more Tweets are created while the shows are on air. Broadcast elements could include live tweeting and on-screen hashtags (#) to real-time visualizations of audience attention and the new 360-degree live events.
If I was to predict the future I would say that we will start to see live events/tv shows broadcast in real-time on social network sites so that the viewer can tweet and watch the programme from one platform and device. #predictingthefuture
Follow me on Twitter for more interesting insights and links @LaurRobbo88
This blog has moved to www.laurarobinsonblog.com
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