Sunday, 14 November 2010

Goodbye Traditional...Hello Digital

It's been a few weeks since my last blog and the reason for this is because I have recently moved departments as part of my rotation. I completed my first 8 weeks in Communications Planning and am now working in MEC Interaction our 'Digital' department.

Within digital there are a number of sub-departments including Social Media, Search (SEO - Search Engine Optimisation and PPC - Paid for Search), Brand, and Acquisition (digital direct response). So far I have found digital to be a real eye opener and a completely different experience to Comms Planning. Having not had any experience working in digital before there is so much to learn and understand, let alone getting to grips with the digital jargon.

Everyone I speak to about working in digital says the same thing: It's the most exciting place to be and the most rewarding in the long term future. If you specialise in digital media you will be highly sought after. I haven't yet got my teeth stuck into any really interesting digital campaigns but I think this will come the longer I spend in this department. I think until I fully understand and appreciate the extent of what brands can do with digital media I will be naive to it's capabilities. However I am both intrigued and excited about my future weeks in MEC Interaction and look forward to blogging about what is to come.

This blog has moved to www.laurarobinsonblog.com