I wanted to share this video on my blog as it is a great example of 'Choice Architecture'. The basic concept focuses around helping people make better choices without taking away their right to choose. I love the idea that simple behavioural changes can be made when the element of choice is subconsciously made for us.
This concept can be stretched across a multitude of platforms and social environments.
For example: What if supermarket trolleys had built in compartments for different groceries, the largest being for fruit and veg - would consumers consequently buy more fruit and veg because there is more space in that compartment?
For more information on Choice Architecture read the book Nudge by R.H.Thaler & C.R.Sunstein
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