Friday, 17 September 2010

Everyday is a New Experience

As my second week draws to an end I feel like I have been at MEC for at least a month, I feel really settled and everyone on my team have spent time talking me through what client campaigns they are working on and how to use a number of analytical and comparable media report programs.

I have also been lucky enough to start working on a brand new campaign which means I will gain a real insight into the communications planning role from start to finish, from being given the initial brief to signing off the media plan. I sat in on my first briefing session which outlined the product details, target audience, creative stapline, business objectives and the communications objectives. In short the communications objective is to generate as much awareness as possible within the target audience because the product being advertised is a completely new product.
Being a creative thinker I remember lying in bed and suddenly a rush of flashbulb ideas filled my head so I got up and wrote them down in a notepad. The next day I took it upon myself to put together a short power point of my ideas (which went down a treat with the account manager).

The grads who were on rotation in the year before me are currently working on a final project. In teams they have been given a live client brief to work on and produce a complete media plan which they must pitch to a panel of judges. I was asked to sit it on a brainstorming session for the campaign which I found extremely insightful. I felt energised by people's creativity and enthusiasm and it was interesting to see how other people think. However I also learnt a lot about the roles and appropriateness of using certain media platforms for best communicating a brand message and engaging an audience. For example, creating brand collaborations and partnerships to enhance trends and facilitate behaviours and celebrity ambassadors to drive awareness and create buzz around a product or campaign. It is experiences like these which make working in a media agency so diverse and enjoyable. Everyday I have been exposed to something new and I am continuously learning.

To conclude, I now feel more integrated within MEC rather than a new starter because I have been immersed into my team's current projects and have been able to get my teeth stuck into some live campaigns.

This blog has moved to www.laurarobinsonblog.com

No comments:

Post a Comment