Towards the end of the week I presented back the work I had carried out which was a great way to demonstrate my understanding of it. I was then lucky to get a one-on-one demonstration of how to use a program called Ad dynamix (a great online tool allowing users to find out everything there is to know about advertisers, brands and their media advertising spend). I was given a project looking at the pastt 4 years of cinema box office sales which I had to then compare with the media advertising spend for the top 10 film distributors (Paramount, Lionsgate, Universal etc). Through this I was able to identify trends and engage with the media used to advertise film releases and explore how advertisers have changed their communications strategy in the last 4 years (the main trend witnessing the introduction of online advertising). However I will be interested to see how the next 4 years differ and I predict that the industry may see a growth of online advertising but displayed via outdoor platforms.
To conclude, my first week at MEC has been great and to top it off I was taken out by my team for lunch - bonus! I used the opportunity to get to know the people I will be working with and also to gain more insight into the current projects the team are working on (not to mention the ins and outs of office gossip)
Finally, not that I want to brag but my first week ended in the best possible way with a little benefit called Summer Fridays. The whole company is invited to leave work early at 3.15pm instead of the usual 5.15pm! And a little bird told me that Summer Fridays was extended into the end of October last year. A good idea really because it gets darker much earlier in the autumn months, so finishing earlier will mean we get to leave work in daylight!