82,557 is the number of status updates being posted every 60 seconds on the most successful global social platform. With an incredible 500 million worldwide users Facebook has outshone its competitors and in my opinion is a culture in its own right. If Facebook was a country, it would be the 3rd most populous in the world after China and India. Facebook has changed the way the web has been built. In the 90’s the web was built around browsing, in 00’s this changed to search and now in the 10’s it is structured around discovering. It is continually being re-built around ‘people’ to help users to ‘discover’.
Now that I have wowed you with stats it's probably worth noting that I'm not a huge Facebook supergeek but have actually just spent the morning at Facebook's London offices as part of my grad scheme at MEC. The 2 hour induction included a Facebook overview and case studies exampling how brands have used Facebook to target consumers. A great example is Cadbury's campaign to bring back the Wispa bar which began on Facebook and prompted a huge press campaign. Despite being interrupted by a fire alarm drill the morning was extremely insightful and I managed to bag myself my very own Facebook t-shirt!...hmm potential eBay listing?
Social Plugins, 43% of news sharing occurs through social media - dramatically increasing the immediacy of news around the world.
For the future: Although this has already rolled out in America look out for Facebook Check-in deals using Facebook Places!
If i could share anything with you about the greatness of Facebook it would be this video: What happens every 60 seconds on Facebook: http://vodpod.com/watch/5268426-60-seconds-on-facebook# Enjoy!
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