I am now half-way through my rotation in the digital department and I can now talk the language of cyberspace.
Personally collaboration is what constitutes great advertising and working together to maximise the ad creative so that the right consumers are exposed to it is where an idea turns into results and ROI.
In relation to online advertising I had to put together a powerpoint deck for all the different Home Page Take Overs (HPTO's) available on the digital marketplace. Who would have thought there was so much scope to be creative with display advertising on websites. From my research and speaking to different media owners I found a HPTO for the film Avatar which is to be particularly engaging.
Click on link to see:
Once on the page the user is instantly greeted by a rich media MPU (multi-purpose unit) which when clicked on, glides the whole homepage down to reveal an interactive trailer page.
(Note: on the MPU there is a text button to enable the Avatar skin on/off)
Before being exposed to the variety of display possibilities I was unsure about the future of display advertising. However I do believe that as an industry we have only scratched the surface of display ads and it won't be long before we see video display ads that change their copy (message) to speak to the user directly as soon as they land on the webpage.
Watch the online space!
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