Friday, 1 October 2010

Hop, Skip and a Massage

In the last few days I have been involved in a whirlwind of tasks and activities working on a number of different client campaigns. I am being given more responsibility and am becoming more confident in leading my own projects. I am currently putting together two powerpoint presentations, one related to my previous blog on X box's Halo:Reach and another on the history and future of 3D TV and film.

3D TV in the home is fast becoming a reality as TV manufacturers begin to advertise and sell 3D TV's and Sky prepares to launch its first 3D TV channel this autumn. After reading 'Life in 3D' in The Guardian I thought it would be beneficial to collate the information to show to our film distributor clients. The film industry has witnessed a surge in 3D film releases in the last year excelled by Box Office smash hit Avatar.
In addition over half of theTop 10 UK Film Releases in 2010 were 3D. Providing clients with interesting and relevant industry developments is part of MEC's core value 'Active Engagement'.

Now on to the best part of the day - receiving a hand massage while sitting in a presentation by CBS Outdoor Advertising. Yes, I did just say massage, and I know it's slightly odd but it was a great added extra for a Tuesday morning. However behind all the gimmicks and smiles the ultimate goal of any media owner presentation is to sell advertising space. On average I can attend around 3 media owner meetings a week ranging from TV houses, radio stations, outdoor and digital companies all trying to promote their services and sell their ad space. Being a new starter any interaction with media owners is beneficial as I have found the meetings to provide a great insight into the various forms of advertising platforms and how they can be utilised for each client campaign.

This blog has moved to www.laurarobinsonblog.com

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