The title of this post relates to two separate work instances. The first reflects a series of chilling, gruesome and downright disturbing films. First clue is there have been 6 released so far and the 7th is about to be released in 3D? Any guesses?
I'm talking about SAW!
Saw 3D is due to be screening in our cinemas in a couple of weeks before Halloween and I have been (un)lucky enough to be working on Lionsgate Films which is one of our film distributor clients. Part of the perks of working on a film client is that you get to go to previews and premieres of the film releases you are planning and buying the media for for the advertising campaign, although in this case I was having nightmares of the film before I had even seen it. I went to a special preview screening of Saw 3D and I have to say it wasn't as gruesome as I had built it up to be, although I did spend most of the time watching the film through squinted vision.
The second instance that my post title reflects is that I actually did play a game...a cinema/film quiz game as part of our cinema immersion day at MEC. Two cinema media owners DCM and Pearl & Dean came to our offices to give our agency a series of presentations on how to best target audiences through the cinema medium including families and 15-34's and to introduce a range of new cinema innovations for engaging with audiences pre and post screening. The day finished with a film related quiz night. I had high hopes for my team coming first until we had one too many glasses of vino however the night was a great bonding session and I got to know people in my office who I hadn't previously met or been introduced to and not forgetting the added bonus of free wine and nibbles!
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