Sunday, 3 October 2010

Immerse Yourself

The only way to learn is to become immersed in the subject you are studying and this doesn't just apply to the educational environment. As part of my training programme at MEC a number of events and training days have been organised. I'm now half way through my time in the communications planning department and everyday I have learnt something new. On Wednesday CBS Outdoor advertising took myself and the other rotational grads out for a tour around some of their key outdoor advertising sites.

Standing opposite Waterloo Roundabout we were given all we needed to know about outdoor poster/billboard sizes and bus panel advertising. I never knew there were so many different ways to advertise on buses whether its a t-side a superside or a rear panel or an all over bus wrap. Whatever or wherever you want to advertise, more often than not there is always a possibility however bespoke or crazy the idea may be. The idea of outdoor advertising is to completely immerse the consumer with the brand campaign and one of the most visually impressive methods is to do an underground station takeover.

After looking at 48 Sheets, digital escalator panels and cross track projections (those projector screens you see while you're waiting for a train) we were taken to Westfield shopping centre. We were given a guided tour around the whole centre and briefed on all the possible advertising opportunities and platforms available. As our tour came to an end, we finished the day with a free lunch! Amazing!

The following day was another full days training but this time it was conducted by all of the departments within MEC who each had a an hour to talk us through their roles and the kind of work we could expect to be doing if we joined their team permanently at the end of  the rotation. This was a really insightful day, one which may have been better placed during the first week of our rotation in order to fully understand the company set-up. However listening to talks and viewing presentations on each of the departments really helped me to identify the areas I was most interested in pursuing at the end of my rotation and a number of my preconceptions about certain departments were in fact challenged.

To end a great day we were able to get our hands on invitations for a private party hosted by Spotify (free online music) and partied the night away at one of Camden's great clubs Koko.

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